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For your reference, we have included the original job posting below.
Vice President of Product Marketing
Job Number:
39229718
Company Name:
Affectiva
Job Location:
Waltham, MA US
Job Category:
Marketing & Advertising
Vice President of Product Marketing
VICE PRESIDENT OF PRODUCT MARKETING As the leader of Affectiva’s product marketing organization, the Vice President of Product Marketing will oversee and hold executive level responsibility for the definition, positioning, and go-to-market strategy of Affectiva’s product lines as well as product management. This position is responsible for planning, organizing, staffing, and managing all product marketing functions to achieve the company objective of sales, growth and market share while ensuring a consistent marketing message and positioning on a world wide basis consistent with the corporate direction. The Vice President of Product Marketing must bring an ability to consider the unorthodox and be hands on and comfortable in a “do it yourself” small company environment. RESPONSIBILITIES * Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans. * Defining and creating comprehensive marketing strategy as well as product marketing strategy * Managing product launches: defining product release requirements and go-to-market strategy * Understanding and relaying the product positioning, key benefits and target customer * Oversee product management including market and customer research for market and product requirements, and interface with engineering for product development, and product pricing. * Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and general sales support. * Work closely with CEO and VP of Sales to develop and manage channel and partner strategies and programs. * Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events, collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. * Supervise direct marketing programs for demand creation and lead generation, and interface with VP Sales for lead tracking and management. * Supervise the planning and development of company marketing and communications materials. * Develop and manage the marketing budget. * Develop and track metrics and success criteria for all marketing programs and activities. * Act as spokesperson for the company with press and analysts, and at industry events. * Be a role model for the company culture.
REQUIREMENTS * 10 years product marketing experience with 4 years in a senior management position. * Ability to plan and manage at both strategic and operational levels. * Track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example. * Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment. * Demonstrated ability to manage often outsourced marketing activities. * Experience in choosing, deploying, and using marketing and sales software applications, especially in SaaS or cloud-based offerings. * Substantial experience working with business and industry press. * Strong strategic planning and analysis skills in sales, marketing, and business strategy. * Effective public speaking skills and presence. * International marketing experience. * Respect for and understanding of regulations regarding user privacy. * A strong sense of professional ethics. Education M.B.A. desired
