Sr. Product Manager - Men's Apparel (Sports Marketing/Sales)Our company is seeking a Senior Product Manager, Men's Apparel to be responsible for the ownership, vision and overall performance of the category. As the owner of the category's apparel strategy, goals and results, the Senior Product Manager will work cross-functionally to coordinate and drive commercialization. He/she will manage the team to ensure a full effective product creation process from design creation to initial productions.
RESPONSIBILITIES:
Product Strategy
Develop initiatives that drive growth in line with Corporate and Business Unit strategies
Execute the product line / category life cycle, from concept determination, through sales and distribution
Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
Lead and manage cross-functional product line process
Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc
Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc
Manage the life cycle of all products within the category
Develop compelling, marketable category concepts, stories, and global vision
Lead / communicate seasonal product briefing process
Market Strategy
Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc
Develop GTM strategies that encompass product, distribution, marketing, and operations
Ensure correct brand positioning of product line consistent with brand DNA
Define and optimize market introduction timelines and approaches for different channels of distribution
Work with regional hubs, GTM team, and key markets to ensure specific segmentation and local execution planning and support
Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product and color introductions / merchandising assortments
Prepare and communicate marketing strategy
Industry, Market, and Consumer Acumen
Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics.
Translate market and research analysis to tangible product concepts
Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products
Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and / or reduce costs
Financial Aptitude
Ensure business units achieve targeted financial results, revenue, and margin
Ensure profitability of all strategy inline products through the feasibility and economic viability of concepts and designs
Ensure products / product lines meet market requirements while meeting budget, and targeted Go-In-Margin, revenue, quality / pricing, and timelines
Analyze and prepare global category business performance reports
Strategic Acting
Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
Result Orientation
Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process
Manage Business (Processes and Projects)
Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
EDUCATION/EXPERIENCE:
Bachelor's degree with 8+ years related product management experience.
Strong verbal/written communications skills and presentation skills are critical.
Knowledge of product development process and textiles is essential.
International experience is desirable.
Experience managing a small team is preferable.
A proficient level of computer skills is required including MS Office
Excellent analytical skills
Must be self-motivated and able to process day to day work and job activities with limited direct management.
Must have the ability to handle several tasks simultaneously.
Must be detailed oriented with excellent follow through skills.
Must have excellent oral and written communication skills.
Must be goal driven and results oriented
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