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For your reference, we have included the original job posting below.
Sr. Marketing Manager, Men's Sport (Sports Marketing/Events/Promotions)
Job Number:
39700501
Company Name:
Sports Marketing
Job Location:
Canton, MA US
Job Category:
Sales & Sales Management
Sr. Marketing Manager, Men's Sport (Sports Marketing/Events/Promotions)
Our company is seeking a Global Marketing Manager for Men's Sport. The Marketing Manager will be responsible for internal communications leadership of the Men's sport categories, to create globally relevant marketing programs that drive the business and position our company as a leader in men's fitness & training.
RESPONSIBILITIES:
Develop the Men's marketing strategy based on overall Men's business strategy
Create and align global category positioning and launch documents for regions and markets
Create business input for cross-functional briefings resulting in direct-to-consumer communication for key Men's initiatives across all categories and any additional programs
Lead and support creation of marketing programs relevant to key Men's fitness initiatives
Act as a key global point person and resource relating to communication plans/tools for Men's initiatives
Lead the development of an integrated/cross functional global "toolkit" that enables markets to effectively adapt and execute on global direction.
Drive post-campaign evaluation of marketing tools and communicate concept performance internally and externally. Implement learning's to ensure optimization of communications.
Lead and collect best practice sharing process across markets and functions.
Collaborate with product marketing & regions to identify key product concepts for communication
Drive effective communication between product and brand marketing to ensure consistency of messaging and delivery.
Track and evaluate competitive and trend environment and transfer it into relevant marketing concepts.
Develop and maintain scoreboards for marketing results and translate key conclusions into clear action points.
Lead the preparation and execution of Men's marketing presentation at key events and meetings.
Manage assigned budget
EDUCATION/EXPERIENCE:
7+ years cross functional marketing or agency experience
Strong communication and presentation skills with keen business acumen
Ability to enroll key stakeholders and gain support for initiatives
Balance of strategic and executional skills
Deep understanding of target consumer and strong cultural connection to Men's fitness, fashion, entertainment, sport and media
