Director, Product Marketing
Euro-Pro, a pioneer in innovative cleaning solutions and small household appliances seeks "top talent" professionals to join the teams in Newton, Massachusetts, Montreal, Quebec and China. We have achieved significant market share in the housewares industry with our functional, innovative products and have become one of the leading companies in the sector.
Recent Company Highlights
* Named to Inc. magazine’s Inc. 5000 list of the fastest-growing private companies in America in 2009, 2010 and 2011!
* Dramatic Sales Growth… Company revenues have increased from just over $270MM in fiscal 2007 to nearly $720MM in fiscal 2011!!!
* Euro-Pro is the “Fastest growing, most innovative developer of Home Appliances in the World!”
* Awarded Wal-Mart vendor of the Year for the past 3 consecutive years and at the beginning of 2011 Euro-Pro was awarded the 2010 Wal-Mart “Supplier of the Year” for Soft Goods (out of more than 2,000 suppliers!)
* In 2011 Recognized and Received the Vendor of the Year & Partnership award from BJ’s
* In 2010, “Mark and Shark” infomercials had more airtime than Letterman, Oprah and Leno combined.
* For the second year in a row, Euro-Pro has been nominated for The People’s Choice Award for the “Favorite Infomercial of the Year!”
* Innovative & high Quality products…Euro-Pro, a Boston-based developer and marketer of innovative, high quality consumer products for the home and creator of the familiar Shark® and Ninja® brands.
Position Summary
The Director of Marketing will lead a specified product group in the development of innovative, new products that significantly contribute to the attainment of the category goals. In this role the Director will primarily own the strategic direction, product development and the framework for category management for this key Shark branded category.
The individual will have a passion for bringing innovative, successful new products to market. As the leader with self-directed capabilities, the Director will work with all functions within the organization to represent their respective product lines with a high level of energy, organization and professionalism. The Director is a strategic thinker who strives to align category goals and objectives with company mission, moving forward vigorously with consensus.
Responsibilities include:
· Leading a team responsible for a multi-million dollar product category
· Developing and communicating fact based definitions for the products, pricing and promotional activities required to achieve the category goals; the right product at the right price at the right time
· The development and ultimate achievement of the financial measurements of the category (gross sales, gross margin, EBITDA)
- Maintaining an expert level knowledge base of the category, the competition and the consumer (i.e. consumer research methodologies, secondary syndicated data, creative marketing skills to develop the brand)
· Product Development Strategy - Producing a fully integrated product strategy ensuring cradle to grave product life cycle and renewal plans encompassing product positioning, development strategy and production strategy
· Management of Product - Leading the NPD process with Engineering, Manufacturing, and Sales to ensure commitments are met such as: products are brought to market on time or ahead of schedule, products are brought to market at or below costs targets, products are produced to meet customer demand
· Product Life Cycle: Planning transition from old to new product, advertising/promotion, identifying needs and acting on recommendations on ways to promote product, maintaining strong departmental and interdepartmental communications ensuring any interested parties have sufficient knowledge of the product lines
Requirements:
Requirements/Skills
- Bachelor’s degree in Marketing or Business, MBA desired
- 10+ years product management and leadership experience within a consumer products company
- Excellent communication, listening, and presentation skills
- Ability to lead in a dynamic, fast paced, deadline driven environment
- Ability to work cross functionally with engineers and other disciplines
- Demonstrated management skills to lead and energetically motivate direct reports but also members of those functions who contribute to the business unit
- Strong understanding of the “big-box” retail marketplace
At Euro-Pro, we are driven to be the best in the industry. We are looking for individuals who want to make a difference. We celebrate and reward initiative, creativity, growth, and commitment to our mission. We will provide the challenge and opportunity to apply all aspects of your experience and skills; you provide the energy, passion, and results.
Euro-Pro supports the national policy of Equal Employment Opportunity.
It is our goal at Euro-Pro to recruit applicants for jobs without regard to race, color, religion, national origin, ancestry, age, sex, sexual orientation, handicap, marital status or veteran
