CFO

CFO

Chief Financial Officer

This position requires coming out of the traditional finance box and having a broader vision, along with the ability to make quick decisions in a fast growth environment. The CFO is multitasking in non-financial functions including Business Development, Human Resources, Information Technology, Process Reengineering, Operations, Marketing and Sales.
As a key member of the Executive Management team, the Chief Financial Officer will have a strategic role in the overall management of the company and report to the CEO. This position will have primary day-to-day responsibility for planning, implementing, managing and controlling all financial-related activities of the company. This will include direct responsibility for accounting, finance, forecasting, strategic planning, deal analysis and negotiations, investor relationships, compliance and private and institutional financing.

Responsibilities:
* Raise capital with Venture Capital firms.
* Provide the required documentation including the executive summary, detailed business plan, and 5 year financial projections in summary and detail.
* Prepare and present the business plan
* Prepare for mergers or acquisitions.
* Develop an exit strategy though either IPO, merger, or acquisition.
* Account for intellectual property including patents, trademarks and copyrights.
* Continue to develop enterprise planning, forecasting and analytical capabilities and processes equivalent with best-in-class public company practices.
* Work with senior management to put in place improved financial processes and analytical measures across all areas of the business.
* Responsible for enhancing the way the organization views and disseminates information that critically impacts the business and influences business decisions.
* Manage a disciplined day to day financial organization with a strong sense of urgency and a focus on adding value to the business.
* Enhance/provide additional leadership for annual financial budgeting process.
* Develop effective monthly and quarterly financial forecasting process to support superior financial performance management and earnings guidance process in a future public company environment.
* Continuously improve the quality of internal controls to minimize the business exposure to financial risks.
* Establish appropriate treasury operations and cash management processes.
* Ensure credibility of Finance group by providing timely and accurate analysis of budgets, financial trends and forecasts.
* Evaluates and advises on the impact of long range planning, introduction of new programs/ strategies and regulatory action.
* Provide executive management with advice on the financial implications of business activities.
* Manage processes for financial forecasting, budgets and consolidation and reporting to the Company
* Provide recommendations to strategically enhance financial performance and business opportunities.
* Ensure that effective internal controls are in place and ensure compliance with GAAP and applicable federal, state and local regulatory laws and rules for financial and tax reporting.
* Coordination with IT department to determine hardware and software requirements for increases in traffic and transactions

Qualifications and Requirements:
* Network of contacts and market knowledge, has developed relationships with venture capital and angel investor communities, and has created strong strategic alliances with at least one well-known law firm, public relations firm and Big 5 CPA firm.
* BS in Accounting or Finance, CPA required and MBA highly desirable
* 10+ years in progressively responsible financial leadership roles
* Experience in an online retail environment

Personal Attributes:
* Strong interpersonal skills, ability to communicate and manage well at all levels of the organization and with staff at remote locations is essential.
* Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
* High level of integrity and dependability with a strong sense of urgency coupled with a results-orientation.